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Interpretation of Demographics Data

Demographic Data Report for Wisconsin by County
Population: Age 40 and over
All Races (includes Hispanic), Both Sexes
2020-2024 American Community Survey 5-Year Data
Sorted by Percent

United States

2023 Rural-Urban Continuum Codes Φ : N/A
Value (Percent) : The value is 48.5 percent.
People (Age 40 And Over) : The number of people (age 40 and over) is 162,458,898.
Rank within US : N/A

Wisconsin

2023 Rural-Urban Continuum Codes Φ : N/A
Value (Percent) : The value is 50.3 percent.
People (Age 40 And Over) : The number of people (age 40 and over) is 2,974,433.
Rank within US : This county is ranked 14 of 52

Milwaukee County

2023 Rural-Urban Continuum Codes Φ : Urban
Value (Percent) : The value is 43.8 percent.
People (Age 40 And Over) : The number of people (age 40 and over) is 405,889.
Rank within US : This county is ranked 2852 of 3143

Dane County

2023 Rural-Urban Continuum Codes Φ : Urban
Value (Percent) : The value is 43.9 percent.
People (Age 40 And Over) : The number of people (age 40 and over) is 251,125.
Rank within US : This county is ranked 2841 of 3143

Menominee County

2023 Rural-Urban Continuum Codes Φ : Rural
Value (Percent) : The value is 43.9 percent.
People (Age 40 And Over) : The number of people (age 40 and over) is 1,868.
Rank within US : This county is ranked 2841 of 3143

Eau Claire County

2023 Rural-Urban Continuum Codes Φ : Urban
Value (Percent) : The value is 44.4 percent.
People (Age 40 And Over) : The number of people (age 40 and over) is 47,582.
Rank within US : This county is ranked 2812 of 3143

Dunn County

2023 Rural-Urban Continuum Codes Φ : Rural
Value (Percent) : The value is 45.0 percent.
People (Age 40 And Over) : The number of people (age 40 and over) is 20,497.
Rank within US : This county is ranked 2771 of 3143

Clark County

2023 Rural-Urban Continuum Codes Φ : Rural
Value (Percent) : The value is 46.8 percent.
People (Age 40 And Over) : The number of people (age 40 and over) is 16,254.
Rank within US : This county is ranked 2583 of 3143

La Crosse County

2023 Rural-Urban Continuum Codes Φ : Urban
Value (Percent) : The value is 47.0 percent.
People (Age 40 And Over) : The number of people (age 40 and over) is 56,586.
Rank within US : This county is ranked 2552 of 3143

Grant County

2023 Rural-Urban Continuum Codes Φ : Rural
Value (Percent) : The value is 47.2 percent.
People (Age 40 And Over) : The number of people (age 40 and over) is 24,422.
Rank within US : This county is ranked 2527 of 3143

Portage County

2023 Rural-Urban Continuum Codes Φ : Rural
Value (Percent) : The value is 47.4 percent.
People (Age 40 And Over) : The number of people (age 40 and over) is 33,605.
Rank within US : This county is ranked 2499 of 3143

Brown County

2023 Rural-Urban Continuum Codes Φ : Urban
Value (Percent) : The value is 47.5 percent.
People (Age 40 And Over) : The number of people (age 40 and over) is 128,691.
Rank within US : This county is ranked 2485 of 3143

Outagamie County

2023 Rural-Urban Continuum Codes Φ : Urban
Value (Percent) : The value is 48.1 percent.
People (Age 40 And Over) : The number of people (age 40 and over) is 92,821.
Rank within US : This county is ranked 2407 of 3143

Pierce County

2023 Rural-Urban Continuum Codes Φ : Urban
Value (Percent) : The value is 48.3 percent.
People (Age 40 And Over) : The number of people (age 40 and over) is 20,576.
Rank within US : This county is ranked 2371 of 3143

Winnebago County

2023 Rural-Urban Continuum Codes Φ : Urban
Value (Percent) : The value is 48.3 percent.
People (Age 40 And Over) : The number of people (age 40 and over) is 83,006.
Rank within US : This county is ranked 2371 of 3143

Kenosha County

2023 Rural-Urban Continuum Codes Φ : Urban
Value (Percent) : The value is 49.3 percent.
People (Age 40 And Over) : The number of people (age 40 and over) is 83,090.
Rank within US : This county is ranked 2185 of 3143

Monroe County

2023 Rural-Urban Continuum Codes Φ : Rural
Value (Percent) : The value is 49.6 percent.
People (Age 40 And Over) : The number of people (age 40 and over) is 22,903.
Rank within US : This county is ranked 2109 of 3143

Trempealeau County

2023 Rural-Urban Continuum Codes Φ : Rural
Value (Percent) : The value is 49.9 percent.
People (Age 40 And Over) : The number of people (age 40 and over) is 15,386.
Rank within US : This county is ranked 2056 of 3143

Rock County

2023 Rural-Urban Continuum Codes Φ : Urban
Value (Percent) : The value is 50.4 percent.
People (Age 40 And Over) : The number of people (age 40 and over) is 82,838.
Rank within US : This county is ranked 1939 of 3143

St. Croix County

2023 Rural-Urban Continuum Codes Φ : Urban
Value (Percent) : The value is 50.6 percent.
People (Age 40 And Over) : The number of people (age 40 and over) is 48,579.
Rank within US : This county is ranked 1884 of 3143

Racine County

2023 Rural-Urban Continuum Codes Φ : Urban
Value (Percent) : The value is 50.7 percent.
People (Age 40 And Over) : The number of people (age 40 and over) is 100,165.
Rank within US : This county is ranked 1858 of 3143

Lafayette County

2023 Rural-Urban Continuum Codes Φ : Rural
Value (Percent) : The value is 51.0 percent.
People (Age 40 And Over) : The number of people (age 40 and over) is 8,646.
Rank within US : This county is ranked 1793 of 3143

Walworth County

2023 Rural-Urban Continuum Codes Φ : Rural
Value (Percent) : The value is 51.5 percent.
People (Age 40 And Over) : The number of people (age 40 and over) is 54,386.
Rank within US : This county is ranked 1669 of 3143

Marathon County

2023 Rural-Urban Continuum Codes Φ : Urban
Value (Percent) : The value is 51.9 percent.
People (Age 40 And Over) : The number of people (age 40 and over) is 71,788.
Rank within US : This county is ranked 1570 of 3143

Calumet County

2023 Rural-Urban Continuum Codes Φ : Urban
Value (Percent) : The value is 52.1 percent.
People (Age 40 And Over) : The number of people (age 40 and over) is 27,582.
Rank within US : This county is ranked 1510 of 3143

Jefferson County

2023 Rural-Urban Continuum Codes Φ : Rural
Value (Percent) : The value is 52.1 percent.
People (Age 40 And Over) : The number of people (age 40 and over) is 44,800.
Rank within US : This county is ranked 1510 of 3143

Vernon County

2023 Rural-Urban Continuum Codes Φ : Urban
Value (Percent) : The value is 52.3 percent.
People (Age 40 And Over) : The number of people (age 40 and over) is 16,247.
Rank within US : This county is ranked 1461 of 3143

Sauk County

2023 Rural-Urban Continuum Codes Φ : Rural
Value (Percent) : The value is 52.5 percent.
People (Age 40 And Over) : The number of people (age 40 and over) is 34,648.
Rank within US : This county is ranked 1412 of 3143

Sheboygan County

2023 Rural-Urban Continuum Codes Φ : Urban
Value (Percent) : The value is 52.5 percent.
People (Age 40 And Over) : The number of people (age 40 and over) is 61,998.
Rank within US : This county is ranked 1412 of 3143

Fond du Lac County

2023 Rural-Urban Continuum Codes Φ : Urban
Value (Percent) : The value is 52.6 percent.
People (Age 40 And Over) : The number of people (age 40 and over) is 54,745.
Rank within US : This county is ranked 1379 of 3143

Chippewa County

2023 Rural-Urban Continuum Codes Φ : Urban
Value (Percent) : The value is 52.8 percent.
People (Age 40 And Over) : The number of people (age 40 and over) is 35,290.
Rank within US : This county is ranked 1325 of 3143

Douglas County

2023 Rural-Urban Continuum Codes Φ : Urban
Value (Percent) : The value is 53.6 percent.
People (Age 40 And Over) : The number of people (age 40 and over) is 23,689.
Rank within US : This county is ranked 1158 of 3143

Ashland County

2023 Rural-Urban Continuum Codes Φ : Rural
Value (Percent) : The value is 53.7 percent.
People (Age 40 And Over) : The number of people (age 40 and over) is 8,628.
Rank within US : This county is ranked 1138 of 3143

Jackson County

2023 Rural-Urban Continuum Codes Φ : Rural
Value (Percent) : The value is 53.8 percent.
People (Age 40 And Over) : The number of people (age 40 and over) is 11,285.
Rank within US : This county is ranked 1103 of 3143

Dodge County

2023 Rural-Urban Continuum Codes Φ : Rural
Value (Percent) : The value is 53.9 percent.
People (Age 40 And Over) : The number of people (age 40 and over) is 47,860.
Rank within US : This county is ranked 1083 of 3143

Wood County

2023 Rural-Urban Continuum Codes Φ : Rural
Value (Percent) : The value is 54.1 percent.
People (Age 40 And Over) : The number of people (age 40 and over) is 40,042.
Rank within US : This county is ranked 1045 of 3143

Green County

2023 Rural-Urban Continuum Codes Φ : Urban
Value (Percent) : The value is 54.3 percent.
People (Age 40 And Over) : The number of people (age 40 and over) is 20,091.
Rank within US : This county is ranked 993 of 3143

Washington County

2023 Rural-Urban Continuum Codes Φ : Urban
Value (Percent) : The value is 54.7 percent.
People (Age 40 And Over) : The number of people (age 40 and over) is 75,414.
Rank within US : This county is ranked 909 of 3143

Waukesha County

2023 Rural-Urban Continuum Codes Φ : Urban
Value (Percent) : The value is 54.7 percent.
People (Age 40 And Over) : The number of people (age 40 and over) is 225,353.
Rank within US : This county is ranked 909 of 3143

Ozaukee County

2023 Rural-Urban Continuum Codes Φ : Urban
Value (Percent) : The value is 54.9 percent.
People (Age 40 And Over) : The number of people (age 40 and over) is 51,078.
Rank within US : This county is ranked 869 of 3143

Kewaunee County

2023 Rural-Urban Continuum Codes Φ : Urban
Value (Percent) : The value is 55.0 percent.
People (Age 40 And Over) : The number of people (age 40 and over) is 11,374.
Rank within US : This county is ranked 853 of 3143

Columbia County

2023 Rural-Urban Continuum Codes Φ : Urban
Value (Percent) : The value is 55.1 percent.
People (Age 40 And Over) : The number of people (age 40 and over) is 32,104.
Rank within US : This county is ranked 836 of 3143

Taylor County

2023 Rural-Urban Continuum Codes Φ : Rural
Value (Percent) : The value is 55.2 percent.
People (Age 40 And Over) : The number of people (age 40 and over) is 11,050.
Rank within US : This county is ranked 824 of 3143

Iowa County

2023 Rural-Urban Continuum Codes Φ : Urban
Value (Percent) : The value is 55.3 percent.
People (Age 40 And Over) : The number of people (age 40 and over) is 13,189.
Rank within US : This county is ranked 799 of 3143

Manitowoc County

2023 Rural-Urban Continuum Codes Φ : Rural
Value (Percent) : The value is 55.5 percent.
People (Age 40 And Over) : The number of people (age 40 and over) is 45,210.
Rank within US : This county is ranked 766 of 3143

Barron County

2023 Rural-Urban Continuum Codes Φ : Rural
Value (Percent) : The value is 56.0 percent.
People (Age 40 And Over) : The number of people (age 40 and over) is 26,205.
Rank within US : This county is ranked 682 of 3143

Green Lake County

2023 Rural-Urban Continuum Codes Φ : Rural
Value (Percent) : The value is 56.2 percent.
People (Age 40 And Over) : The number of people (age 40 and over) is 10,824.
Rank within US : This county is ranked 652 of 3143

Richland County

2023 Rural-Urban Continuum Codes Φ : Rural
Value (Percent) : The value is 56.2 percent.
People (Age 40 And Over) : The number of people (age 40 and over) is 9,663.
Rank within US : This county is ranked 652 of 3143

Shawano County

2023 Rural-Urban Continuum Codes Φ : Rural
Value (Percent) : The value is 56.4 percent.
People (Age 40 And Over) : The number of people (age 40 and over) is 23,153.
Rank within US : This county is ranked 628 of 3143

Waupaca County

2023 Rural-Urban Continuum Codes Φ : Rural
Value (Percent) : The value is 56.6 percent.
People (Age 40 And Over) : The number of people (age 40 and over) is 29,171.
Rank within US : This county is ranked 609 of 3143

Buffalo County

2023 Rural-Urban Continuum Codes Φ : Rural
Value (Percent) : The value is 57.0 percent.
People (Age 40 And Over) : The number of people (age 40 and over) is 7,640.
Rank within US : This county is ranked 566 of 3143

Pepin County

2023 Rural-Urban Continuum Codes Φ : Rural
Value (Percent) : The value is 57.3 percent.
People (Age 40 And Over) : The number of people (age 40 and over) is 4,256.
Rank within US : This county is ranked 527 of 3143

Juneau County

2023 Rural-Urban Continuum Codes Φ : Rural
Value (Percent) : The value is 57.4 percent.
People (Age 40 And Over) : The number of people (age 40 and over) is 15,319.
Rank within US : This county is ranked 515 of 3143

Polk County

2023 Rural-Urban Continuum Codes Φ : Rural
Value (Percent) : The value is 57.5 percent.
People (Age 40 And Over) : The number of people (age 40 and over) is 26,181.
Rank within US : This county is ranked 497 of 3143

Crawford County

2023 Rural-Urban Continuum Codes Φ : Rural
Value (Percent) : The value is 57.8 percent.
People (Age 40 And Over) : The number of people (age 40 and over) is 9,274.
Rank within US : This county is ranked 469 of 3143

Oconto County

2023 Rural-Urban Continuum Codes Φ : Urban
Value (Percent) : The value is 58.4 percent.
People (Age 40 And Over) : The number of people (age 40 and over) is 23,119.
Rank within US : This county is ranked 400 of 3143

Rusk County

2023 Rural-Urban Continuum Codes Φ : Rural
Value (Percent) : The value is 59.0 percent.
People (Age 40 And Over) : The number of people (age 40 and over) is 8,366.
Rank within US : This county is ranked 352 of 3143

Langlade County

2023 Rural-Urban Continuum Codes Φ : Rural
Value (Percent) : The value is 59.2 percent.
People (Age 40 And Over) : The number of people (age 40 and over) is 11,532.
Rank within US : This county is ranked 334 of 3143

Marinette County

2023 Rural-Urban Continuum Codes Φ : Rural
Value (Percent) : The value is 59.5 percent.
People (Age 40 And Over) : The number of people (age 40 and over) is 25,013.
Rank within US : This county is ranked 306 of 3143

Forest County

2023 Rural-Urban Continuum Codes Φ : Rural
Value (Percent) : The value is 59.7 percent.
People (Age 40 And Over) : The number of people (age 40 and over) is 5,595.
Rank within US : This county is ranked 292 of 3143

Lincoln County

2023 Rural-Urban Continuum Codes Φ : Rural
Value (Percent) : The value is 60.2 percent.
People (Age 40 And Over) : The number of people (age 40 and over) is 17,113.
Rank within US : This county is ranked 252 of 3143

Waushara County

2023 Rural-Urban Continuum Codes Φ : Rural
Value (Percent) : The value is 61.5 percent.
People (Age 40 And Over) : The number of people (age 40 and over) is 15,293.
Rank within US : This county is ranked 192 of 3143

Marquette County

2023 Rural-Urban Continuum Codes Φ : Rural
Value (Percent) : The value is 61.8 percent.
People (Age 40 And Over) : The number of people (age 40 and over) is 9,729.
Rank within US : This county is ranked 177 of 3143

Sawyer County

2023 Rural-Urban Continuum Codes Φ : Rural
Value (Percent) : The value is 62.7 percent.
People (Age 40 And Over) : The number of people (age 40 and over) is 11,593.
Rank within US : This county is ranked 149 of 3143

Oneida County

2023 Rural-Urban Continuum Codes Φ : Rural
Value (Percent) : The value is 63.0 percent.
People (Age 40 And Over) : The number of people (age 40 and over) is 24,027.
Rank within US : This county is ranked 135 of 3143

Washburn County

2023 Rural-Urban Continuum Codes Φ : Rural
Value (Percent) : The value is 63.5 percent.
People (Age 40 And Over) : The number of people (age 40 and over) is 10,697.
Rank within US : This county is ranked 115 of 3143

Price County

2023 Rural-Urban Continuum Codes Φ : Rural
Value (Percent) : The value is 64.3 percent.
People (Age 40 And Over) : The number of people (age 40 and over) is 9,065.
Rank within US : This county is ranked 92 of 3143

Door County

2023 Rural-Urban Continuum Codes Φ : Rural
Value (Percent) : The value is 64.9 percent.
People (Age 40 And Over) : The number of people (age 40 and over) is 19,766.
Rank within US : This county is ranked 78 of 3143

Bayfield County

2023 Rural-Urban Continuum Codes Φ : Rural
Value (Percent) : The value is 65.4 percent.
People (Age 40 And Over) : The number of people (age 40 and over) is 10,848.
Rank within US : This county is ranked 65 of 3143

Vilas County

2023 Rural-Urban Continuum Codes Φ : Rural
Value (Percent) : The value is 66.3 percent.
People (Age 40 And Over) : The number of people (age 40 and over) is 15,682.
Rank within US : This county is ranked 56 of 3143

Burnett County

2023 Rural-Urban Continuum Codes Φ : Rural
Value (Percent) : The value is 66.8 percent.
People (Age 40 And Over) : The number of people (age 40 and over) is 11,294.
Rank within US : This county is ranked 49 of 3143

Adams County

2023 Rural-Urban Continuum Codes Φ : Rural
Value (Percent) : The value is 67.3 percent.
People (Age 40 And Over) : The number of people (age 40 and over) is 14,218.
Rank within US : This county is ranked 42 of 3143

Iron County

2023 Rural-Urban Continuum Codes Φ : Rural
Value (Percent) : The value is 67.3 percent.
People (Age 40 And Over) : The number of people (age 40 and over) is 4,177.
Rank within US : This county is ranked 42 of 3143

Florence County

2023 Rural-Urban Continuum Codes Φ : Rural
Value (Percent) : The value is 69.7 percent.
People (Age 40 And Over) : The number of people (age 40 and over) is 3,240.
Rank within US : This county is ranked 23 of 3143

Notes:
Created by statecancerprofiles.cancer.gov on 03/22/2026 6:38 pm.

Φ Rural–urban county classifications are based on the 2023 USDA Rural–Urban Continuum Codes (except for Connecticut Counties which use 2013 codes). State-level cancer rates for rural areas are calculated using cancer cases registered exclusively in rural counties, while state-level cancer rates for urban areas are calculated using cases registered exclusively in urban counties.

Source: Demographic data provided by the Census Bureau and the American Community Survey.

For more information about Population: Age 40 and over, see the dictionary.

Data for United States does not include Puerto Rico.

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